Our friends at USA TODAY have launched a $400,000 print ad campaign to promote this unprecedented initiative to its million-plus readership. The reach of USA TODAY all across America fits in exactly with our vision to get perspective from all corner – rural Tennessee to Brooklyn. We urge young conscientious filmmakers – and those who have never picked up a camera – to take advantage of this exposure. So get out there and shoot your movie, upload it, and reach people with your message.